Dear all filmmakers, we just launched our new LUT pack!
We love the way that colour grading can change the mood of a shot completely, or draw the attention of the audience to certain details. Also, retaining correct colour detail in skin tones can literally make or break a grade, So most of the LUTs in this pack retain skin tones, obviously all grades can’t do this, for example, the Saving Private Ryan grey-blue look would look weird if the only reds and pinks were visible in faces.
Those of you that shoot in LOG format, that love the way we colour our videos, can now purchase a pack of 21 premium looks that we use on our client’s videos. Autumn has inspired our recently created LUTS, as you may have seen in our location postcards (check out our previous blog post!) and we love muted deep greens or blues and oranges that really pop. But don’t take our word for it, see them all for yourself here:
We like sharing our knowledge and contributing to keeping the standard of work in our industry high. Making our favourite original EMAGIC LUTS accessible is a great way of sharing cinematic colour. If you wish to buy this LUT pack go to this link: https://emagicstudios.co.uk/product/emagic-cinematic-lut-pack/
Do you love what you do?
Here at EMAGIC we have a passion for film and you can see that in our work. To keep that creative fire going, we shoot our own projects where we have full creative control over all aspects; composition, colour grading and narrative. Inspired by the beauty that autumn brings with it, we’ve been exploring contemporary framing and the capabilities of modern cinema cameras when it comes to dynamic range and capturing detail.
Here are two postcards, focussing on locations in Lichfield and Bristol in autumn.
Dear loyal customers,
It’s a comfort to know that we value your custom, right?
Well we’re flattered that you think our work is “pretty cool” and we can’t help but notice that you like to tell other people. Most of our new clients come from word of mouth and we’d like to reward those referrals.
This month we’ve launched the EMAGIC Dashboard just for you – it’s an incredible new feature allowing you to collect, monitor and spend loyalty points, which you accumulate when you book our services or refer someone who does.
What can you spend your loyalty points on? Well we’re glad you’ve asked! If you work with EMAGIC enough, you’ll accumulate enough to spend on a whole day’s worth of filming; but that isn’t the only option. As you know our journey with you doesn’t just end when your video is edited and complete. We’re with you every step of the way if you want us when it comes to social media campaigns, and you can spend points on those too! There’s even a campaigns section on the EMAGIC dashboard which shows you all active campaigns and the essential analytics you’ll want, including the view count, click through rate (CTR), and cost per view (CPV).
To start using yours now: https://emagicstudios.co.uk/login
If you are reading this but have not had your login for your EMAGIC dashboard yet then get in touch and we will set it up for you.
Earlier this year, we worked with amazing mentalist and presenter Paul Brook to create some fresh new video for his business. Paul is creative and full of ideas, so we worked closely with him to make sure that the finished videos met his requirements. He asked for two snappy trailers that promote his skills and services and set him apart from his competitors. We decided to film in and around Birmingham to give Paul and his skills a fresh, trendy and approachable feel. It gives the videos a corporate yet cosmopolitan vibe, just like the city itself.
The magic of mentalism is in the live performance, so we saw an opportunity in the challenge of capturing it well on camera. As we planned Paul’s ‘Mind/Play’ promo, our research deduced many people in his field have videos between 5 and 17 minutes long. They feel drawn out and can lose the interest of the audience. We know potential clients want to see quick examples of what they will be booking, presented in an exciting way. With this in mind, we aimed to consolidate all the best bits and still keep it under the 1 minute 30 mark. You can see there’s a real focus on the participants’ facial expressions and reactions at the pinnacle of Paul’s tricks.
Above you can see some feedback Paul received, including remarks from fellow professionals in the magic and mentalist circles.
For the second promo, we had the opportunity to make the most of Paul’s personality since that’s what sells him as a presenter. Again using a couple of locations central to Birmingham which we cut between, Paul introduces himself and what he offers directly to camera. Be sure to check this one out too; there’s even a neat time-lapse in the street where Paul met the challenge of staying stock still…we don’t even think he blinked once!